Running a Business without a Responsive website? Do It At Your Own Risk!
If you remember some 10-15 years ago, having a website was optional but now you cannot actually run a business effectively without a website. Forget about the website, now you cannot make it without a responsive website, for people are using internet on multiple devices.
What is a responsive website?
A responsive website is the one that changes its appearance and layout based on the size of the screen the website is displayed on. The main idea behind creating a responsive website is to make it easier for people to read the information on smaller screen as well.
Before we go ahead with the reasons as to why a responsive website is so important for your business let me walk you through a few stats related to mobile usage worldwide.
• 91% of all people on earth have a mobile phone.
• 56% of people own a smart phone.
• 50% of mobile phone users use mobile as their primary Internet source.
• 72% of tablet owners purchase online from their tablets each week.
• Mobile web adoption is growing x8 faster than web adoption did in the 1990s and early 2000s.
• Just under 30% of emails are now opened on mobile devices. Over 10% on tablets.
• The average person checks their smartphone 34 times a day.
• 64% of decision-makers read their email via mobile device.
• Mobile web browsing accounted for 30% of all web traffic in 2012 and is expected to grow to 50% by 2014.
• 40% of mobile consumers turned to a competitor’s site after a bad mobile web experience.
• It is estimated that 1.2 billion people worldwide were using mobile apps at the end of 2012. This is forecast to grow at a 29.8 percent each year, to reach 4.4 billion users by the end of 2017.
• 56% of people own a smart phone.
• 50% of mobile phone users use mobile as their primary Internet source.
• 72% of tablet owners purchase online from their tablets each week.
• Mobile web adoption is growing x8 faster than web adoption did in the 1990s and early 2000s.
• Just under 30% of emails are now opened on mobile devices. Over 10% on tablets.
• The average person checks their smartphone 34 times a day.
• 64% of decision-makers read their email via mobile device.
• Mobile web browsing accounted for 30% of all web traffic in 2012 and is expected to grow to 50% by 2014.
• 40% of mobile consumers turned to a competitor’s site after a bad mobile web experience.
• It is estimated that 1.2 billion people worldwide were using mobile apps at the end of 2012. This is forecast to grow at a 29.8 percent each year, to reach 4.4 billion users by the end of 2017.
Hopefully, the stats are enough to tell you about why you need a responsive website. Still let me explain it in detail. See! The stats clearly depict that how people are using multiple screens for multiple purposes that include marketing as well. In fact they mainly use it for various marketing purposes such as searching and comparing the products, making purchase online and so on. So, the more people are on mobile internet, the more crucial it becomes for you to cater them services that are mobile friendly. And, so you need a responsive website to make everything easier for the consumer, eventually getting yourself more sales.
Moreover, if you don’t have a responsive website the customer while reading your website on their phones or the distinguished devices might need to zoom in and out to read portions of the web page, which can be a frustrating experience for them. In most of such cases the customer leaves your website and goes to that of your competitors if they have a mobile compatible website. Resizing the site was just one concern; there are so many other things that need your attention such as the buttons on your website, the content on it and so on, as they must be optimized for mobile usage.
And, the idea is that you don’t need to make big investment for it as in many cases and existing website can be upgraded. I shouldn’t say it’s time to make your site ready for mobile users as the time has passed a long before and that you already have missed a large number of sales that could have been made through a responsive website. Hence, get a responsive website before it is too late and that your competitors outsmart you to an extent that it really becomes tough for you to even get up and give it a shot.
Courtesy:DSIM
Like we said just now your consumers are online doing multiple activities on internet that includes searching for product & services and purchasing them as well. So, if your business or say your website is visible online, it will drive more and more traffic to your website.
A good visibility helps you establish a name for your business by enabling business to be potentially seen by millions. This eventually not only increases sales for your business but also increases the number of potential customers for you.
You not only get to advertise your product in the global market, but if your product is meant for the local customers more, you can enhance your local visibility through various search engine optimization tactics and can drive more sales from the local market.
While visibility is crucial for your business, it is imperative to back up this visibility with good content. No matter how well you have optimized your website for search engines, it will hardly work if the content lacks value. Consumers are looking for some information to resolve their concern but if your well optimized website with all the right keywords at place is unable to provide them with the valuable content or say the useful information, they are for sure going to bounce back and they might go to one of your competitors. Hence, content plays a very crucial role in getting your website a better visibility.
Your website is your virtual outlet to sell your product and services. In today’s digital era when consumers prefer to search, compare and purchase product online than offline, you are actually ignoring hundreds of potential customers by not having a website. In fact, you not only need a website but a 
For example, if somebody plans to buy any product or service from you, he/she must be doing a lot of research about you before they actually get to buy your product. Now, with the advent of internet things have become easier for consumers as they can easily research all about you on internet if you have a web presence. So, website is an ultimate place for showcasing your work and feature testimonials from satisfied customers that not only help consumers in their research but also incite their purchase decision to a great extent.
Unlike, the physical outlets that are associated with a lot of limitations, like limitations of timing, availability and heavy expenses for maintenance, a website is quite cost-effective. Besides, it is available 24 hours a day, 365 days a year for any kind of enquiry from anybody.
Anyone can have a website whether they are a tech wizard or not. You don’t actually need any experience or have to be tech savvy to own a website.
Working with email accounts on platforms like Yahoo, aol, gmail or so for your business purposes doesn’t look professional at all. But then if you have a website, you have your own domain name. So, you can have email accounts on your own domain that actually gives a very professional impression.
If truth be told, only 2% to 10% of websites have been specifically designed with mobile users in mind, which signifies that majority of your competitors does not have a mobile-friendly website. Don’t you think it’s an opportunity to have an extra edge over your competitors by having a mobile friendly website before they do as mobile marketing is the future of marketing?
Just like the way you do it while writing content for your marketing blog, create a video content that carries a lot of value in it. Make it as informative, innovative, engaging and interesting as it could be. However, make sure you don’t forget the time factor while doing so, for the average attention period of adults is around ten minutes only. So, it is always better to create a video that’s not more than 10 minutes or in fact try making it 5-6 minutes lengthy.
Why descriptions so important? Because search engines identify your videos with their descriptions and other written information that gets indexed by them and this is your description that matches with the searches and makes your video to get displayed. No matter how perky your video is, if the description is improper, you are not going to get results you are expecting. So make sure you write a glossy description that captures the gist of your message and include relevant keywords. As far as its length is concerned, try confining it to 70 words or less.
While you upload the video, you get a section where you need to list keywords. Never overlook it as Google takes it in to account while giving the search results. Make sure you are listing the relevant keywords there. By relevant keywords here, it means the keywords that are relevant to your business and are most frequently used by consumers to find the product that you sell.
Call-to-action compels the viewer to take the action after they have viewed the video, if placed properly. It is a button-link that takes your visitor to the page you want them to visit for your business. So don’t forget to include a call-to-action with your video if you want viewers to take some action at the end of the video.
Making more than two videos that are similar in terms of product or services and interlinking them at the bottom in the description will make people find you through different ways. Besides, Google considers links which refer to each other as more relevant and ranks you higher, which eventually brings more traffic to your videos and more clicks through to your website.
In simple words customer engagement is engaging customers through various activities.
So, by now you know that to move the customer down the sales funnel, you need to engage customers. Is that all you need customer engagement for? Or is there anything else that matter no less than sales. Customer engagement actually bestow you with a base on which you can build and foster a lot of things that account for a better and flourishing business. By letting the customer to interact you are actually increasing the credibility of your website. Besides, each action taken by customer on your website tells you about the behavior of each customer and so gives you an idea about your next step with that customer. In short, some of the things that customer engagement does for your business apart from helping you make sales are:
Now, how would you be making you site more engaging as there are different types of consumers and you cannot cater to all of them at the same time with the same content. But yes no matter how different human beings would be a few things will always remain in common and that you need to take care of those things to make your site more engaging. In simple words identify with the human psychology and act accordingly. Here are a few ways you can make your site more engaging:
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